Featuring in Fashion Quarterly's Summer Issue, on sale now, is our first fully sustainable carpet Siren.
Launched in September this year, Siren is created with a 100% regenerated fibre made entirely from recycled synthetics, including fishing nets recovered from oceans throughout the world.
By using recycled nylons instead of raw fossil fuel materials, the production of Siren fibre cuts back on CO2 emissions by around 50% over regular yarns and in 2015, that equated to a saving of over 100,000 tonnes of CO2 emissions.
The carpet, which features three different weights to suit any budget, is resilient, easy to clean and holds its colour beautifully. It's also incredibly soft underfoot.
FQ's Creative Director Marcel Gull said of the collaboration: "This isn't like an ordinary shoot, it's like we're in the middle of an art installation".
We think the photos prove just that, maybe carpet isn't only just for our floors. A new trend is a-coming....watch this space!
Photography: Meek Zulderwyk
Creative Direction: Marcel Gull
Stylist: Sally-Ann Mullin
Hair & Makeup: Melle Van Sambeek
Model: Ella Verberne from Clyne